How to Develop a YouTube Channel

If you are creating a YouTube channel for business, then everything is easy here. It is likely that the content of the resource will meet the needs of your clients and correspond to your professional activities. For example, if you are engaged in repair, the channel about how not to make a lot of mistakes in the choice of paint and the team of masters will be relevant.

If you are creating a YouTube channel for business, then everything is easy here. It is likely that the content of the resource will meet the needs of your clients and correspond to your professional activities. For example, if you are engaged in repair, the channel about how not to make a lot of mistakes in the choice of paint and the team of masters will be relevant.

If you want to shoot a personal blog, it’s a little more complicated. You need to make a decision about what your channel will be about. Ask yourself: what can I shoot about? What do I know?

Here are the most popular channel topics:

• lifestyle/vlog (shooting your life);
  
• games;
  
• interview (Dud, hi);
  
• business (has become especially popular in recent years);
  
• auto;
  
• show and humor;
• narrow-profile areas: cooking, home, and so on.

The full list of categories is available on YouTube. You can see it in the menu when uploading a video to the channel.

If some segments seem appropriate to you, try it out. Keep in mind that content should be interesting, sincere, and engaging.

Analyze Your Competitors

So, you have decided, now it’s up to you! Joke.

First, you should analyze the competitors ‘ channels that you will be targeting.

Pay attention to:

• the quality of the content, the presence of headings;
  
• frequency of releases;
  
• average number of channel views;
  
• number of subscribers;
  
• involvement;
  
• general feedback from the audience about the content.

There are free widgets for analysis, such as BeSeed Engage View or vidIQ Vision.

Don’t forget that YouTube is a search engine, so you should always double — check the capacity of the selected segment. If there are no requests for your topic, think about what you want to get from the resource. The question of monetization is definitely out of place, and just being on the site will never cover the cost of producing and promoting content.

Develop a Content Grid

We have determined the direction of the channel and studied the competitors. It’s time to start practicing.

Before you start shooting videos, don’t forget to make a content plan. Without planning, the shooting process will be chaotic. It’s boring, but who said it would always be fun?

Ask yourself:

1. How often can you post videos?
   
2. What will each issue be about?
   
3. What formats of videos will be on the channel?

A very important regularity that the audience will get used to your channel. If you decide to publish content every week, stay on schedule.

In fact, Google came up with everything for us and proposed the 3H rule. It is simple, allows you to dilute the content grid and work on increasing the audience of subscribers. As you have already understood, the rule consists of three components.

Hygiene is a content for key queries. It is also the content of how to (“how to…”). We go back to the keyword capacity again and shoot a video for them. What’s the plus side? In the future, we will get free search traffic from the video hosting service. You can often see pumped channels with more than 500,000 subscribers, although the quality of content is usually not impressive. They have one thing in common: the authors shoot videos to meet the current needs of the audience.

Hub content is content that engages the viewer. This can be a show, launching new categories, and so on. Such content should be timeless and always interesting to the audience. Hub videos are necessary for engaging the viewer in viewing and a constant influx of new subscribers.

Hero is a content gun. It can be a viral video, a video that evokes strong emotions, or a video with a celebrity. These videos may be released once every 1-3 months.

Want an example? Review the Nike ad.

Create a YouTube Channel

You need to work out the corporate style of the resource: the cover and logo of the channel must be made in the same style. Video screensavers should be designed in the style of a channel with text and a frame from the video. They should attract the viewer to view in every possible way and increase the conversion rate from impression to click. And maybe you’ll get a reward – a Gold Button.

To optimize videos, you need to think of unique titles and descriptions, as well as tags for both the video and the channel. There should be about 15 tags, and they should reflect the subject of the video. It will be useful if they duplicate the names of the channel and your video.

On the main page of the channel, you can put a trailer — a short video about the essence of your channel. If it is not available, you can use the next release.

Don’t forget to prepare a channel subscription link and buy real YouTube views. This allows you to reach more the number of clicks and subscriptions of users.

Promote Your Channel

So, everything is ready: you have a channel, content, you are amazing. But something popularity does not come. To speed up the process, you should stock up on a bag of gold and make a plan to promote the channel using paid tools.

Google Ads (In-Stream and Discovery)

In-Stream is a video that is embedded as an ad in other YouTube videos. An ad video can be placed at the beginning of the video (pre-roll), in the middle or at the end. It is up to you to decide which videos to broadcast your ads in.

Collaborations with Bloggers

Let’s be honest. If you have a small channel, you can not even try to get a collaboration with major bloggers, they write hundreds of the same as you.

Working with bloggers can be expensive, but it does not give a tangible result. If you understand this and are willing to take the risk, we sincerely wish you good luck.

Purchase of Placements (Telegram, Facebook, and so on)

Allows you to adapt your ad placement to each community, which will make your ad campaign more active. Allows you to buy out placements for a specific date and time, and create detailed timings for placements up to a minute.

Analyze the Result

Done! You have done almost everything to make your videos successful and recognized. It remains to analyze the results of promotion and use this data to improve efficiency.

Tools for Analysis

• Built-in: YouTube Analytics, statistics in Facebook
• Third-party: Live Dune, Socialbakers, VidIQ, Dislikemeter, and others.

You will find a fascinating and ambiguous world of video distribution waiting for you. You need to be open: both to experiments and to routine work with statistics. Creating a channel and every ad placement is an invaluable experience that will allow you to build the right and, most importantly, profitable strategy for promoting you and your brand in the future.